A CV only works when you apply for something. A LinkedIn profile works while you're asleep.
Recruiters approach people directly as well as advertising roles. Being findable for the right search is how you get contacted about jobs you were never going to see, let alone apply for.
It also gets checked. Applying with a strong CV and then being looked up on a thin, half-finished profile creates a gap, and the gap is what gets remembered. Both need to say the same thing.
The LinkedIn Edit is full profile optimisation, rebuilt around what recruiters actually search for, so the right people find you, and what they find sounds like you.
Recruiters don't browse LinkedIn, they search it. They type a job title, a skill and a location into a search bar and work through whoever comes back. If your profile doesn't contain the words they're searching, you don't appear - no matter how well you'd do the job.
It's almost always one of these four.
Recruiters do search job titles, so keep yours in there. But on its own it's the same line as every other Marketing Manager in the results, and it leaves the rest of the field empty. What you specialise in is what decides who gets clicked.
The one place you get to say what you're good at, in your own voice. Most people leave it blank, or fill it with "results-driven professional".
LinkedIn search runs on the words in your profile. If your skills and specialisms aren't written down, the search that would have found you doesn't.
LinkedIn is read differently - more scannable, more human, less formal. The same text doesn't work in both places.
Applying and not hearing back at all? That's a different problem - start with The CV Edit.
Email me your LinkedIn profile link, the kind of roles you're going for and when you're free. I'll reply within 24 hours.
A free 20-minute call to understand your experience, your background and the roles you're aiming for. If it's a fit, I'll send your payment link and a short form for anything else I need.
Headline, About, experience and skills - returned within 3–5 days of the call, with feedback explaining every decision so you can keep it current yourself.
Go through it and request any changes. One revision included as standard, two with The Full Edit.
I'm a qualified Careers Adviser and a former recruiter, so I've seen hiring from both sides. I've run the searches, filtered the results and decided who was worth messaging - so I know what makes someone stop on a profile, and what makes them keep scrolling.
My job isn't to change who you are. It's to make sure your value is impossible to miss.
Mostly the one you have - it's what recruiters search for, and it's the part they can verify. If you're changing direction, the headline can carry both: your current title, plus the specialism that points where you're going. Claiming a title you've never held mainly gets you into searches you're then filtered out of.
No, never. I work from your public profile and send you the rewritten copy to paste in yourself.
Your rewritten profile copy comes back within 3–5 days of your intro call.
That's no problem. We can start from scratch - in some ways it's easier than unpicking years of half-finished sections.
It makes you findable, and it makes you come across well when you're found. Nobody can promise offers, and be wary of anyone who does.
Yes - that's The Full Edit at £125, which includes CV, LinkedIn and interview prep, and saves you £40.